August 12th, 9 AM - 5 PM, Ron Joyce Centre Burlington, Ontario, Canada



Live Advisorcraft Events are Back with a BANG!

George Sigurdson & Van Mueller with Jim Ruta

The What, The Why, and The How to Build Your Business!

Your wait is over! Top of the Table insurance industry icons, George Sigurdson from Winnipeg and Van Mueller from Milwaukee are in the Toronto Area for one day only, Monday, August 12, 2024 for a once in a lifetime workshop event with Jim Ruta.

Presented in the theatre at the prestigious and professional DeGroote School of Business, this is a full day of learning from the best in the business how they did it.

Are you a life insurance sales professional (or someone who wants to be) and you want to Re-energize your life insurance sales?

Are you tired of going to professional development events and hearing WHAT great advisors do BUT NOT HOW they do it?

Would you like to know exactly HOW they built their business, WHY they did it that way, and how you can do the same?

For those who don’t know… George B. Sigurdson, CLU, started at the age of 19 and is a 50-year MDRT member with 23 Top of the Table honors. George is from Winnipeg, Manitoba, Canada and the president of Sigurdson Financial Group, with more than 3,000 clients and $200 million of investment assets, and Sigurdson Financial Benefits, that manages benefits and pensions for more than 200 corporate clients. George is “Mr. Winnipeg” and is heavily involved in his community – everyone knows George. He is also passionate about giving back to the industry and speaks frequently at industry events around the world. Sigurdson is the author of “In Search of Friends,” a handbook for young agents starting in the business.

Van Mueller has more than 53 Years experience in the life insurance business and 34 Top of the Table Qualifications. He is the King of Questions and a Master of Productivity selling more than 1,000 cases each year. He is a popular speaker across the North American industry and one of the finest advisors you will ever meet. Both George and Van are SOLIS Faculty Members.

With this roster, you’ll get answers to ALL your prospecting, sales, and presentation questions. Nothing will be held back. You will leave with ideas and tactics you never heard before presented in a way you never saw before either.

Using Advisorcraft SOLIS’s unique conversational approach, Jim Ruta will go deep into every issue and get all the details and secret sauce you want. You’ll  go home re-energized and retooled to finish 2024 at the highest level. George, Van and Jim will be on the hotseat all day, sharing ideas and answering your questions. If you like SOLIS online you’ll LOVE SOLIS Live!

What You Will Learn… We will focus on Prospecting, Positioning, Questioning, Presenting and Closing. 

  1. The biggest thing that holds most advisors back and how to overcome it.
  2. What Prospecting really is and what to do.
  3. 10 Ways to have more prospects every day without social media or buying them.
  4. Using “Revelation Questions” to prospect. Here are 10 of the best questions.
  5. How George and Van prospect for new clients everywhere.
  6. How George sells to young people and why.
  7. Why Van has hundreds of good prospects to call every day and doesn’t pay for them.
  8. Why good prospects call Van for appointments and why he is always 100 appointments behind – how you can do it too.
  9. How to get Prospects to Choose YOU for their business!
  10. George and Van discuss the importance of lots of activity.
  11. Get Van’s best questions and how to use them in your business.
  12. Jim talks about “The Essential Financial Security Approach” to basic estate planning and it helps anyone sell more, faster.
  13. Get the FULL specifics of Van’s basic presentation and discover how you can adapt it to your situation in Canada or the USA. We will do it all.
  14. The scripts, power phrases, and words that Van and George use every day to sell hundreds of cases each year – in their 70s!
  15. How to learn to be a High Performance Advisor – specifically.
  16. The Civilian and Professional uses of life insurance – why it’s more than risk management
  17. How to collaborate to sell more and earn more referrals.
  18. How to handle social media effectively.
  19. What products they sell; why they sell them, and how they sell them.
  20. How they deliver policies and get another sales interview.
  21. The Power of Annual Reviews to drive production and persistency

There’s more!

George, Van, and Jim will be taking your specific questions about your business all day. Bring your toughest questions and your biggest roadblocks to success and ask them for help. This is your workshop, and you will drive the content.


Join the Complimentary “Meet and Greet” with George, Van, and Jim at the Hampton Suites on Sunday night August 11th. Mingle with all three and other SOLIS members from across North America and get a head start on your learning. 

If you aren’t a member, you can join when you register and then join us Sunday Night too. You don’t want to miss it. Join SOLIS now at

Become a SOLIS Member

This SOLIS Live Workshop starts at 9:00am and goes through to 5pm with the appropriate breaks and lunch. We have limited space in this prestigious venue and a lot of preannouncement interest so be sure to get your ticket early.

Your Tax-Deductible Investment is just $597 plus tax including workbook, Video Recording of the whole day on the SOLIS Portal, A full AI Transcript of the day, lunch, and refreshments. Hotel accommodation is on your own.

EARLY BIRD SPECIAL: Buy your ticket before May 15th and save $100. You pay only $497 plus tax. SOLIS membership is just $77 per month extra if you want to join the “party”.

Tickets are very limited so register now... 

Date:  Monday, August 12, 2023 – 9:00am to 5:00pm – Doors open and Continental breakfast at 8:00am.

Location: The DeGroote School of Business, Ron Joyce Centre

McMaster University, Burlington Campus

4350 South Service Road, Burlington, ON L7L 5R8

Primary Event Hotel: Hampton Inn and Suites

 1215 Appleby Line

 Burlington, ON L7L 5H9

 (Call for Special Pricing)

Register Now