“Simplifying Your Life Insurance Business”

“Jim Ruta is one of the best business coaches in the world. He helps me think better and make better decisions.” Van Mueller, TOT Producer, Milwaukee, WI

  • Would you like to simplify your life insurance business and multiply your business income at the same time?

  • If you had access to what top advisors think, say, do and measure, could you be much better too?

  • Would you like a guide who knows what industry icons do and how you can apply them to your business?

If you do, Advisorcraft Tactical Coaching is for you. Jim Ruta’s coaching is based on ICON Protocol’sTM 4 ICON Competencies - Inspiration, Communication, Organization and Numeration. Applying these competencies to your business will simplify your marketing, prospecting, sales approach, business processes, organization and goal setting and business management and increase your income in the process.

Jim Ruta’s experience as leader of a mega agency and tactical coach to some of the world’s top insurance professionals means you’ll be using tried, tested and true ideas to adapt your business model and accelerate your results.

Tactical Coaching

$750 per month

Tax Deductible Investment

For a single advisor to help simplify your business and do better. Includes one monthly Zoom Call with up to 2 hours of coaching (recorded so you can keep the advice on hand), accountability, advice, unlimited email, text and telephone follow-up as required and a subscription to the vast Advisorcraft Online advisor resource Library.


Tactical Coaching Plus

$1250 per month

Tax Deductible Investment

Includes all services of Level One and also includes document, template, script, talking points, web content and social media preparation.


Team Coaching

$1750 per month

Tax Deductible Investment

Includes Level 1and 2 benefitsforupto 4 team(salesormanagement) members. Custom services as required to include up to 5 hours of formal coaching, unlimited follow-up calls, texts and email questions, personalized content; video, presentation, speaking and leadership advice as required.