How to Prospect for and Approach the Business Insurance Market

business market insurance prospecting solis May 27, 2023

Featuring Brent Swatuk – Business Insurance Specialist

It’s one thing to know about what business insurance is – you know, Key Person coverage, Business Loan insurance, Buy and Sell Arrangements, and even accessing and growing corporate retained earnings on a tax-free basis. You must know that…

But the real kicker is how to FIND and GET IN to see the decision makers in the business insurance market. I dare say that most of the instruction advisors get is about the technicalities of the solutions and not the personalities of the owners.  

Knowledge is great – Making it work for you in the marketplace is greater!

And that’s what our SOLIS #16 faculty member, Brent Swatuk CLU CHS will do for us on Tuesday, June 13th, 2023, starting at 1:00 pm EDT. We will learn how to get into the business insurance market more easily!

 For over 25 years, Brent Swatuk’s mission has been to help financial advisors increase their knowledge and expertise and provide top-notch service to their clients. Brent started in sales with one of Canada’s largest insurers, served as a National Marketing Director and Advanced Case Specialist for an MGA, and worked with two top insurers as an award-winning Advanced Case Consultant, helping advisors create solutions for their estate and corporate cases. He is now well known for his business insurance training.

Brent Swatuk CLU, CHS is also a sought-after speaker and panelist on business insurance, business building, and high net worth advising. His knowledge and skills have made him a trusted business coach and mentor to many advisors. Brent is active in industry associations, having served two terms on his local Advocis board as Program Chair and is a Director of GAMA Canada.

He is currently Vice President of Advisor Growth and Advanced Markets at The Gryphin Advantage Inc.in Hamilton, Ontario.

The SOLIS mandate is to bring you the best ideas, tactics, tips, tricks, techniques, and philosophies to help you be the best life insurance professional you can be. The best of the business for the best of the best, so to speak.

Brent Swatuk is one of the best business insurance sales trainers I know, and I am challenging him to do more than give us the usual technical information. Of course, that is very important, but I want him to show you FIRST HOW you can get in the door and what you do when you are in to attract attention and make a connection that pays off for all concerned. That’s what we are doing in SOLIS #16.

Think about how much better you could do if you knew how to get into the business market more easily. Brent will show you how. 

If you are a SOLIS member, be sure to join us live Tuesday, June 13, 2023, from 1:00 pm to 3:00 pm EST for my in-depth conversation with top business insurance trainer and consultant, Brent Swatuk.

If you want to get into the business insurance market, subscribe to our monthly SOLIS program and never miss another new session like this one with Brent be sure you register at www.advisorcraft.com/solis right now, before you leave this page. 

Joining SOLIS means you not only get this great upcoming practical session with Brent but also the others with Van Mueller, Bruce Etherington, Wayne Cotton, Richard Weylman, Sandro Forte, George Sigurdson, Gail Goodman, Bill Cates, Lawrence Geller, Bhupinder Anand, Micheline Varas, Tom Love, and others…

Remember the NEW SOLIS BENEFIT – We have added a 2-hour Monthly Group Coaching Session to your membership. EVERY MONTH now you can ask me, Jim Ruta, any sales or practice management question and get an answer on the spot – all for the same SOLIS membership.

You’ll also get input from your colleagues on the call. It gets very lively! This session alone is worth the whole subscription. But there is more too. We also include the full Advisorcraft Special Report Library including more than 100 reports on every life insurance sales and business building idea that you can access anytime from anywhere on any device.

THERE IS NO OTHER PROGRAM LIKE SOLIS ANYWHERE.

Are you an insurance company, MGA, or just interested in advancing the cause? We are still looking for new sponsors for SOLIS. If you or your company want to champion the life insurance agent. If you want to help preserve the noble profession of selling life insurance. If you want to promote life insurance agents as valuable helpers in the community. If you want to help propel their results so they help more. If you want to help build a voice for Life Insurance Agents…Then you want to be a SOLIS Sponsor.

Why not add a SOLIS Sponsor logo to show your support? Email [email protected] for more details.

Join SOLIS soon so you don’t miss any complimentary coaching.

Be sure to see SOLIS #16 with my friend Brent Swatuk – Tuesday, June 13, 2023. You’ll be sorry if miss it.

Register right now at www.solisstars.com .

REMEMBER: After you register you will be redirected to a special link that includes your personal zoom webinar link. Wait and watch for that redirect and be sure to get your link.

See you there.

Jim Ruta BA RHU EPC

Host and Executive Director of SOLIS

President of Advisorcraft Media Group

Preserving, Promoting, and Propelling the Noble Profession of Selling Life Insurance

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